Creative Director // Designer // Photographer // Illustrator

Just a little something about me:

Hello, I’m Riley McGaff, pleasure to meet you! I value my identity as a polymath highly, and that will show in my portfolio. I don’t specialize in one type of graphic design, I specialize in having a wide range of knowledge and ability, which makes me a great Creative Director.

Featured Work //

  • Taking a Brand to New Heights

    Beyond Clothing’s brand was only defined by its logo and epic photography. I expanded the brand to become a holistic system that worked for all of their very different market segments.

    // Creative & Art Direction // Media Production & Direction // Graphic Design // Strategy // Branding

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  • Building Brands Together

    The non-profit Kay Tita has a mission to foster and aid entrepreneurs in Haiti, and I was able to help them by taking their logo and turning it into multiple brands and creative assets across a variety of media types.

    // Creative Design // Branding // Motion Design // Graphic Design // Strategy

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  • Bringing the Brand to New Mediums

    Barn Pros had a brand new website from a design agency, but it did not fit with any of their other collateral. This project was about how to carry that through to print and motion design projects.

    // Art Direction // Branding // Graphic Design // Motion Design // Photography // Content Design

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  • Giving the Brand a Makeover

    Seattle Sun Tan needed some brand consistency and to make bring it’s brand perception from just a tanning brand to a high-end salon aesthetic to help promote all the services beyond tanning beds, all while finding ways to save time and money.

    Creative Direction // Art Direction // Graphic Design // Motion Design // Strategy & Analysis

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Services //

  • Creative & Art Direction

    Take your creative projects to the next level with my direction services. This will help your creative team to produce work that is more optimized for your needs and more aligned with your brand increasing performance and perception.

  • Brand Design & Development

    Brands are so much more than just a logo and colors, and the more your business grows, the more you need a flushed-out brand to keep your whole business aligned.

  • Analytics & Strategy

    Collecting the data on your campaign performances is only one step, now you need to analyze it and create a strategy to apply it to make better creative assets.

  • Graphic & Motion Design

    From flyers to ads I have experience working with almost every form of design. This service can be used alone for staff augmentation, or to execute and implement the plans created from the other services offered if you don’t have an in-house team.

Want to Work Together?

I’d love to hear about your project or company and see how we might be able to work together.

You can expect a response within 1-3 business days.