Barn Pros is a retailer of high end pre-engineered barn kits that they ship internationally, so essentially a deconstructed barn is delivered to the client where it is assembled. Over the years, I have handled many projects for Barn Pros, however the main focus of projects have been redesigning their catalog, assisting and art directing the redesign of their website, photographing their barns for marketing uses, and creating a motion graphic template/scheme to aid in the process of creating content.

Catalog Redesign

We often photograph barns if they are here in the pacific northwest, so we got to utilize lots of our own photos for the new catalog, including the cover. A few months prior to redesigning the catalog, Barn Pros released a brand new and modern website, so the goal of the catalog redesign was to emulate what had been implemented on the website. We handled this project by creating a number of templates for various uses throughout the catalog, from full page structure spreads, to half page store pages we created a wide variety to try to get as universal as we could.

Motion Design

Barn Pros has created a lot of video content over the year, and were interested in using motion graphics to help explain various aspects of their business, from the process, to product information. The challenge is that their structures are all unique, and their products can be hard to photograph as it is frequently large and difficult to handle, so creating a motion graphics scheme allowed for a more resource friendly method of explaining difficult topics. I created the scheme knowing that it will be used by videographers to be placed with, or overlaid on top of live footage, so the scheme included not only general motions for specific markers, but transitions to and from the live footage.

Photography

Whilst working with Barn Pros, I have worked on a wide variety of projects, but the most driving aspect of the Barn Pros brand that I have helped to develop was the photography. Capturing the feel of luxury yet also country required a finesse that demands attention both on shoot and in the editing process. My photos over time have become more prevalent in the BP branding, on the website, the catalog and social media.