When I started at Beyond, their only brand guidelines were logo usage and typefaces. I analyzed past creative, then I combined trends that I saw with the new creative strategy that I developed to create a holistic brand guide with the Director of Marketing. See the full breadth of my work at Beyond here
Internal use of the brand guide is just as important as external use, and so as a part of the brand guide educational assets were created for company history, ethos, audience, & more.
In tandem with company leadership we created ethos guiding statements
In redefining the brand visual language, I changed how the environments that the clothes can take you to are represented. Aiding in a quicker visual recognition of target environments and the associated layers. See more about altering Beyond’s Education Material
