Brook Health

Ad Design // Brand Development

Brook Health is a health companion app that specializes in helping people manage and improve their journey with diabetes. I was brought on to help strategize for a new campaign to increase client acquisition and to develop and produce updated images for the Apple App Store.

App Store Images

Social Ad Campaign Positioning and Themes

As a part of this project, the team I was on created social ad position strategy for new client acquisition, including copy and image styling for them to use in the future.

Brook Health is extremely user centric, and their main tenet is to be as emotionally involved with their users as possible since this is often a hard journey for their users and their health. Their logo was built on the rationale of connection between the user and the health experts at Brook, so we wanted to find a quick and simple way to allow them to showcase that in social ads. This video is the sample we sent them of how to utilize that concept for motion ads.